Over 130 vehicles are involved in distributing Farmer’s Choice products to approximately 5000 customers everyday! All of them are either refrigerated or specially insulated and operate on a distribution schedule that ensures the most rapid delivery possible to retail stores, hotels, institutions and fast food outlets.
Nairobi takes up about 70% of the business countrywide. Fifty routes have been devised to cater for our clientele and route segmentation is ideally based on product, customer and geographical location.
Careful and hygienic handling of all Farmer’s Choice products beginning at the factory, and all through the distribution chain ensures that guaranteed freshness and high quality products are available to every consumer!