Farmer's Choice - Leadership
Farmer's Choice Your Guarantee of Quality


The cornerstone of Farmer’s Choice philosophy is that quality products delivered promptly can only be achieved if clients, suppliers and staff are all treated with equal respect.

The Production and Quality Assurance teams within the plant are complemented by an equally professional Sales and Marketing team working closely with the customers to ensure satisfaction. Farmer’s Choice is particularly sensitive to the dynamic needs of the market, taking care to balance supply and demand as precisely as possible and striving to anticipate and satisfy all global market challenges.

Good relations with suppliers are also essential both in terms of ensuring prompt payment and offering support and advice when needed.  Contracted farmer’s are always reimbursed their transport costs, while those with no transport have their pigs collected free of charge.

Staff morale is given high priority. The company employs  around  1400 people, many of whom  participate  actively  in the management  process; a  ‘hands on’ management style  ensures  constant  consultation  with those  on the  plant  floor and with representatives  in the market place. Constant training programmes for staff and management ensure that the staff remain abreast with the latest operational and technological developments in the market.

The management strongly believes in investing in its staff to ensure strong leadership continuity into the future.

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