Farmer's Choice -Managing for excellence
Farmer's Choice Your Guarantee of Quality

Managing for Excellence

Farmer’s Choice operates in the firm belief that a quality product promptly delivered can only be achieved if clients, suppliers and staff are all treated with equal respect. This approach ensures a high level of quality control at every stage of production, from the feeding of the pigs to receipt of the goods by the customer.

The production and quality assurance teams within the plant are complemented by an equally professional sales and marketing team that works closely with the customer. Farmer’s Choice is particularly sensitive to the changing needs of the market, taking care to balance supply and demand as precisely as possible.

A good relationship with suppliers is also essential, both in terms of ensuring prompt payment and offering appropriate support and advice when needed. Contracted pig farmers are always reimbursed their transport costs, while those who have no transport have their pigs collected free of charge.

Staff morale is given high priority. The company employs around 1500 people, many of whom participate actively in the management process. ‘Hands on’ management ensures constant consultation with those on the plant floor, an approach that has resulted in many benefits for the workers. The plant has its own medical clinic and wellness programme on the premises, and staff also take part in a co-operative saving scheme.

James Taylor, Managing Director of Farmer’s Choice, sums up the company’s approach to management succinctly: “At the end of the day, we recognise that our primary asset is our workforce. By investing in them, we can ensure that the fundamental ideals of Farmer’s Choice will be maintained well into the 21st century and beyond.”

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