Our Story

You know how every great story starts simple? Ours was no different, just a team of people who believed in serving up quality meat with heart, hustle, and serious homegrown pride. Since 1980, Farmer’s Choice has grown from its Kenyan roots to become a household name across the region. Why? Because families trust us, and generations have grown up on Farmer’s Choice. Behind every sausage, strip of bacon, and meat cut is a story of local farmers, sustainable practices, and a bold love for good food done right. We’re proud of what we’ve built, and if you ask us? The best is yet to come.

Why We Do What We Do

We’re not just feeding homes, we’re building a movement with the goal of becoming the most trusted meat plant across Africa. We bring variety, quality, and consistency to every plate, all while keeping you and our team at the heart of it all. The bar isn’t high, it’s ours.

Shared Across Borders

With exports to over 10 countries, our meats are part of family breakfasts in Kampala, barbeques in Kigali, and hotel menus in Bahrain. Trusted locally, embraced globally, we carry Kenya’s best to the world.

Sustainability

Our commitment to sustainability is ambitious, action-oriented, and measurable. We’re building a food system where every process is responsible, every resource respected, and every outcome regenerative. By 2025, we aim to reach Net Zero operational emissions, because the future deserves more than promises. It needs action.