Our mission at Farmer’s Choice is and has always been to be the most respected branded meat plant on the continent with an emphasis at all times being on Quality Assurance, Staff Morale and Customer Satisfaction. We are proud to have made strides on this front.

After 40 years of existence, we continue to guarantee quality products not only in Kenya but across the globe. We are working with farmers across the country, to ensure an adequate supply of quality raw material at all times

It is imperative that we align our actions to meet consumer needs. To do that, we feel that it is important to build upon our current vision, which affirms our commitment to serve our valued stakeholder groups; consumers, shareholders, employees and the wider society, with consumers at the helm.

We are confident that we can exceed expectations of all stakeholders by carefully considering their respective needs. The Farmer’s Choice principle guides our mission to create and develop quality products to win consumer trust, whilst understanding and respecting the environment.

To this end, we have developed a concrete action plan, aimed at fulfilling the expectations of our consumers and behaving responsibly, striving for quality in everything we do, through continuous improvement while leveraging on quality standards that we have upheld over the years.

With consumers at the heart of everything we do, our promise is to continue guaranteeing quality for all our products and ensure sustainability in every sector.

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Jim Taylor,

Managing Director

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