Our Story
From Sunday family breakfasts to lively roadside grill spots and those late-night bites at your local smokie joint, we’ve been a part of your shared moments for over 40 years. Our aim has been simple: deliver quality you can taste, earn trust you can count on, and carry the Kenyan pride in every bite. Farmer’s Choice isn’t just what’s on your plate; it’s what brings us together.
Farmer’s Choice Limited has been the cornerstone of Kenya’s meat industry since 1980. Built on a foundation of sustainability, innovation, and trust, our brand has become synonymous with quality, at home and beyond.
We offer a full range of meats, including fresh and processed sausages, bacon, smokies, ham, beef, lamb, pork, and chicken. Through our Rosemark Division, we integrate the value chain from feed to fork, empowering farmers and ensuring transparency at every level.
As part of Industrial Promotion Services (IPS), we are guided by a shared mission: to uplift communities through purpose-led enterprise. At Farmer’s Choice, our legacy is rooted in impact: feeding families, powering livelihoods, and protecting the future.
From Farm To Table
At Farmer’s Choice Limited, we are committed to delivering premium-quality products driven by excellence, innovation, and sustainability. Our mission is to provide fresh and delicious meat products that meet the highest standards of quality, serving both local and global markets.
As Africa’s largest fresh sausage producer, we`ve built our reputation on strong partnerships, cutting-edge technology, and a deep respect for the communities we serve.
From sourcing the best raw materials to ensuring world-class production processes, every step reflects our dedication to quality and trust. We believe in creating value not just for our business but for our farmers, employees, and the environment.
At Farmer’s Choice Limited, quality is not just a standard – it’s our promise to nourish and delight consumers worldwide, today and for generations to come.
Mission & Vision
To be the most trusted meat plant on the continent, offering a diverse range of fresh and processed meats, while prioritising quality, employee engagement, and customer satisfaction.
Core Values
Quality Assurance
Meets IS0:22000, FAO, WHO, and EU standards for top hygiene and safety.
Sustainability
Eco-friendly practices for a greener future
Innovation
Continuously advancing through modern processes.
Integrity
Honest, transparent, and compliant operations
Customer Focus
Providing consumers with high nutritional value products
Community Engagement
Education and support for local communities.
Certifications & Licenses
KEBS Certification
ISO
22000
Certified Blue
Company
Extended Producer Responsibility by Packaging Proucer Responsibility organisation
Bureau Veritas Certification
