Blog Posts

Managing Director’s Note

Our mission at Farmer’s Choice is and has always been to be the most respected branded meat plant on the continent with an emphasis at all times being on Quality Assurance, Staff Morale and Customer Satisfaction. We are proud to have made strides on this front. After 40 years of existence, we continue to guarantee
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Corporate Social Responsibility (CSR)

We take joy in giving back to our society through various initiatives that will better the livelihoods of Kenyans.
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The famous Safari Sausage

In 1994, the cut throat World Champion Safari was graced by our very own Ian Duncan who confirmed to race alongside 45 other drivers. This was great news for Kenya. It was then that Farmer’s Choice and Toyota Kenya joined hands to sponsor his campaign. Ian Duncan drove the Toyota Celica GT4 christened “Flying Sausage”.
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Birth of The Smokie

Across civilization and culture, encased meat has been a human staple. And while the origin of meat processing is lost in antiquity, it was in the late 1990s when the Smokie debuted in the Kenya retail market and has ever since gained popularity throughout East Africa and Juba. The Smokie is a type of ready-
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How a Simple Idea Changed our Tides Amid the COVID Pandemic

After the global COVID-19 pandemic broke out early this year, many businesses found themselves stranded in unfamiliar territory. This was particularly after the government issued directives to limit movement and interactions; a decision that was necessary to minimize the spread of the disease. Subsequently, each business had to figure out how to survive and keep
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Standing with our Communities

Farmers Choice Ltd. (FCL) partnered with Premier Food Industries Ltd (PFIL), Wire Products Ltd., and Allpack Industries Ltd to support the residents of Kasarani Constituency with food donations and clothing who have been affected by the COVID-19 pandemic. To receive the donations was the area member of parliament Hon. Mercy Wanjiku who thanked the teams
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What Dreams are Made of

Asumbi is a small village in Homa Bay County. At the heart of this village is a distraught 26-year old young man, Richard Okello who has two sisters and one brother. His mother separated from their father. Richard did his form four exams in 2015 but has not been able to go to college despite
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Peter Mwangi: Empowering young entrepreneurs in Kenya

At 5 am, just as the day is dawning, Peter Mwangi turns off his alarm, jumps out of bed, and heads to the shower. In two minutes, he is done. He dresses, eats breakfast, and is out the door by half-past the hour. As Peter walks to his workstation just 200 meters from where he
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