At Farmer’s Choice, we pride ourselves in creating collaborative partnerships that bring positive impact both at the business and social level. We are delighted about our latest partnership with the legendary Ian Duncan for the upcoming East African Classic Safari Rally 2023 as we bring back the -Flying Sausage-. In his remarks as he handed the Kit to Ian, our Managing Director Mr. James Taylor commended Ian’s unwavering focus and commitment which mirror what we stand for as a home-grown Kenyan brand adding, ‘‘Our partnership extends beyond the rally and we are honored to be part of the motorsport endeavours in Kenya. We hope it drives a new generation to pursue motorsport activities inspired by his career.’’ To celebrate this with our customers, we have planned out a series of promotions on our Safari sausages with our retail partners in all leading supermarkets across the country.

Farmer’s Choice MD Mr. James Taylor accompanied by his Deputy, Ms. Felisters Gitau (extreme right) hand over rally Kit to Ian Duncan and his navigator Mr. Jaspal Matharu (Extreme Left)